In 1979, McCann-Erickson had handled Coca-Cola's advertising for almost twenty-four years. When asked to come up with a presentation for a new ad campaign, McCann discovered that all Coke ads as far back as 1900 showed Coke drinkers smiling. Their new ads continued the old successful theme of "have a Coke and a smile."
Friday, December 23, 2011
attitude
In 1979, McCann-Erickson had handled Coca-Cola's advertising for almost twenty-four years. When asked to come up with a presentation for a new ad campaign, McCann discovered that all Coke ads as far back as 1900 showed Coke drinkers smiling. Their new ads continued the old successful theme of "have a Coke and a smile."
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